Beautiful on the inside.

Beautiful on the inside.

Forged at the coal face of colonial adventure, gold-rush comradery, and manual farm labour, New Zealand expects high standards of masculinity from it’s men. Unfortunately, these same standards also apply to it’s women.

Whether it’s down to the rural lifestyle, the lack of any good clothes shops, or simply generations of attempting to crack through the deadpan, stoic veneer of Kiwi blokes, New Zealand women are often, and perhaps sometimes wrongly, perceived as being ‘a bit hard’.

Which can put a lot of pressure on some women, usually foreign, trying to fit in.  Especially if their top five hobbies don’t include touch-rugby/netball, competitive drinking,  wearing lots of black, changing car tyres, or anything to do with a mountain.

In fact, for most of New Zealand’s early history, there simply were no women. Pioneering single young men arrived here by the boatload, seeking adventure and the opportunity to make a fortune in sheep, whales or wood. But, with ‘wood’ also their only option for company and relaxation, the government began to fret about the country becoming a sort of childless, colonial ‘Lord of the Flies’, with every man turning a bit prison-gay. Rubgy was hastily introduced, and though it was an instant hit, tempering many a repressed physical urge, it wasn’t enough.

And so an advertising campaign was run in Britain, offering free passage and board to New Zealand for young, childless, unmarried and generally unloved women. And though one might speculate about the quality of candidate this campaign appealed to, by the time the boats arrived at her dry shores, it is unlikely any man in New Zealand cared. Except maybe Sam Neil, in The Piano, who never quite got over the disappointment of unwrapping his mail order bride, only to discover Holly Hunter’s gloomy mug staring back at him.

100 years on, New Zealand now proudly lays claim to one of the most egalitarian, level-playing-field societies in the developed world. Some suggest that not only has this lead to a blurring of the social classes, but also a blurring of the sexes. And not in an androgynous, Calvin Klein advert kind-of-way.

The upside to this, is that (and don’t we just love a statistic) New Zealand ranked 5th in the world in the 2008 Gender Gap Report. The downside is that chivalry is dead.  Ladies, when was the last time a Kiwi bloke under 40 held a door open for you? And if, on the rare occasion one actually did, didn’t you secretly think “what a wimp”. Or, simply, “sexist”.

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